How to Build Trust Using Your SMB’s Technology

SMB Technology

Technology can be a daunting investment for small and medium-sized businesses (SMBs). Between the initial cost and the time and effort it takes to maintain and keep up with technology, it’s little wonder why so many SMBs are hesitant to invest in it.

However, when done correctly, technology can be a powerful trust-building tool for SMBs. By having reliable technologies, you can build trust among your people, processes and customers. This trust can result in better outcomes for your company, including job satisfaction, employee and customer retention, innovation and your bottom line.

What to Say ‘No’ and ‘Yes’ to When Practicing Trust-Building in Your Business

Yes / No

The world has become a less trusting place. A recent study by the Edelman Trust Barometer found that trust in business, media, government and NGOs has reached an all-time low. The study also revealed that trust levels are divided along generational lines, with millennials displaying the lowest levels of trust.

This can have far-reaching consequences, including decreased investment, creativity and job creation. Shockingly, this trend was consistent across different countries and cultures. As a business, you must do everything possible to counteract this tide. Building trust throughout your organization can improve job satisfaction, employee and customer retention, innovation and your bottom line.

The Case for Trust-Building as a Small Business (It’s Not Just for Enterprises)

There is a strong connection between trust and prosperity. In fact, when trust levels are high, businesses tend to grow faster. According to McKinsey and Company, Harvard Business Review, Forrester Research and many other reputable organizations, trust is the connecting fabric upon which innovation and business success are built.

You might think that trust-building isn’t crucial for small to medium-sized businesses (SMBs), but it is critical if you want to achieve your business objectives and keep your employees and customers satisfied. While you might not expect a technology company like ours to discuss trust, we care about your business objectives and believe it is essential for your people, processes and technology.

Why SMBs Need to Prioritize Trust

While you would not expect a technology company to discuss topics such as trust, we’re not like most managed service providers (MSPs). We understand how technology affects trust and impacts your people, processes and bottom line. That’s why we’re here to show you how to leverage trust to achieve your organizational goals.

When we talk about trust in the technology industry, we usually mean zero trust. While that’s an equally important topic, it isn’t the topic of discussion here. In this blog post, we’ll concentrate on how technology and processes can help your business build trust with employees and customers.

What to Include in Your Incident Response Plan

Incidence Response Planning

A security incident can topple an organization’s reputation and revenue in a short amount of time. As billionaire Warren Buffet once said, “it takes 20 years to develop a reputation and five minutes to ruin it.” Keeping that in mind, it’s ideal to have an incident response plan in place before a security breach occurs.

An incident response plan is a set of instructions intended to facilitate an organization in detecting, responding to and recovering from network security incidents such as cybercrime, data loss and service disruptions. Having a plan in place contributes to the development of cybersecurity as well as overall organizational resilience.

Making Hybrid Work Environments Secure

The COVID-19 pandemic caused an unprecedented shift in the way people work. Although most companies relied on a fully remote work model initially, the vaccine rollout has led to the popularization of hybrid work environments. A hybrid work environment has elements of both the traditional on-site work model and the remote work model. Employees can choose to work from home, at the office or a combination of both.

How to Build a Security-First Culture That Empowers Your Hybrid Workforce

Tools are only as good as their users. This should be your guiding philosophy as the world shifts to a hybrid work model to deal with the complexities posed by the COVID-19 pandemic. While it’s great to define and implement essential security controls and tools, if it isn’t backed up by workforce buy-in and participation, you could be in for a bumpy ride.