Nothing is more crucial to a business than stability. Yes, profit matters, but companies can achieve consistent profits easily when markets are stable.
The world, of course, doesn’t always work this way. Markets are highly unpredictable and things change in the blink of an eye. If your business’s viability is dependent on the marketplace, which is almost always the case, you must be prepared to face the challenges of trying to maintain a smooth path through a changing landscape.
Businesses that survive and thrive under any circumstances share one trait: they are agile. When faced with a challenge, an agile business, like a skilled soccer player, knows when to decelerate, accelerate and turn. Agility can help organizations adapt to changes in the market and changes within the company.