The last two years have been a bumpy ride for organizations of all sizes globally. During this time, small and medium-sized businesses (SMBs) were hit the worst. Since most SMBs have limited cash and resources, setbacks were much more severe for them than for big corporations with more resources.
Irrespective of whether your company had to completely shut down during the COVID-19 lockdowns or whether it had to create a touchless customer experience or transition to a remote workforce overnight, you may have had so much more at stake than the average business.
Whether you’re facing a global pandemic or something as simple as shifting market conditions, if you want to survive and reach your business objectives, you must improve your organization’s speed, adaptability and innovation. To do that, an SMB like yours requires even more business agility.